How not to run a magazine

Once upon a time, Mr Bob McMillan subscribed to the magazine Wired. All went well until he decided he didn't want to buy it anymore, so he let the subscription lapse. Later, he was sent a nasty looking letter from a debt collection agency, demanding he renew his subscription.

For any publishers out there, this is a bad idea. It appears that Wired have scurried around and tried to make amends, but it remains that someone there thought it was a good idea.

In future, I'll aim for someone else's magazines. Only sincere begging apologies and lots of self-flagellation could convince me to change my mind. Sorry guys.